In the early 2000s, selling shiny new iPods to computer-literate music lovers and telling them, “Don’t steal music,” was like selling a giant pile of drugs to a couple of college sophomores and telling them, “D.A.R.E. My friend Todd and I used to laugh about that. Do you remember when iPods first came out? Back in the day, they came wrapped in this clear protective tape, on the front of which was printed the command: It was only nine months ago that Pandora CFO Mike Herring told us, “Steve Jobs eviscerated the music industry with the launch of iTunes and it’s been downhill ever since.” But something about what Cohen said struck a chord with me: a person who had zero firsthand experience with Steve Jobs, but was nonetheless in the trenches at that particular moment in time. Now, Cohen is by no means the first C-suite guy to speak ill of Jobs.
I.e., Jobs “did not say the truth” in regard to his dealings with the music industry at the dawn of the iTunes era. He was very seductive, but a profound bully. My firsthand experience with Steve was that he was determined and was going to get only what he wanted.
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Last week, The Guardian ran a lengthy feature on Cohen, which was full of anecdotes and insights, including this spicy bit of invective directed at another iconic corporate executive whom you definitely know: So maybe you already knew Lyor Cohen, maybe not, but either way, you know him now. That’s a thing Jay Z said in his own 2010 autobiography, Decoded. That’s not just some unattributed thing people say because they heard someone else say it. He was chairman and chief executive of Warner Music Group in the ’00s. He headed up Def Jam Records in the ’90s.
If you don’t work in the music business, why the fuck would you care about some corporate executive? But maybe, in this case, you actually would care, because Cohen’s a significant enough figure that he sorta transcends that.Īnyway, real quick: Lyor Cohen played an instrumental role in bringing rap to mainstream audiences in the ’80s. If you work in the music business, he’s a household name. Do you know who Lyor Cohen is? This isn’t a rhetorical question.
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